WalStar started off as a brand name we wanted to use for a baking company. I came up with the name in December 2012 as a reaction to the news that Hostess was set to close. Later on, the name was used as the section of the Nosiphus website where all the men's personal pages were, whereas its counterpart, Olivia Jones, hosted all the women's personal pages. Olivia Jones, which had started life as my idea for an appliance company, and WalStar should really have had each other's names at the beginning.