Olivia Jones started off as a brand name we wanted to use for an appliance manufacturer. I came with the name in December 2012. Later on, the name was used as the section of the Nosiphus website where all the women's personal pages were, whereas its counterpart, WalStar, hosted all the men's personal pages. WalStar, which had started life as my idea for a pastries bakery, and Olivia Jones should really have had each other's names at the beginning.